La Lorraine Bakery Group called on Dazzle Events to coordinate its participation in the large Anuga Fair in Cologne. We took care of the stand decoration and developed suitable gadgets to give to the visitors: personalised goodie bags with a name tag in laser cut, personalised hand gels,… fully in line with the marketing plan drawn up beforehand and in line with La Lorraine’s house style.
To make the stand a striking eye-catcher that fully radiated the La Lorraine Bakery Group identity, we participated in an internal training course. That way we knew perfectly when the oven-fresh buns, fritters and doughnuts of the decor wall needed replacing.
After all, our assignment did not consist of just designing the exhibition stand: we wanted to relieve La Lorraine Bakery Group of all their trade fair expenses. Therefore, we were responsible for hiring and supervising the crew to build the exhibition stand ourselves, we contacted the exhibition centre to book all necessary infrastructure and arranged follow-up with all parties involved.
