Phormium

PRODUCT LAUNCH

Phormium unveils new machine

Phormium, subsidiary of textile manufacturer IFG Cresco, specialises in agrotextiles and recently commissioned a new weaving machine. “Working with Dazzle Events, that’s working with a young, dynamic and incredibly creative team. Very hands-on, proactive and extremely communicative. Our clients were impressed, and so were we,” said Els De Martelaer, Marketing Support. While customers were honoured during an evening party, employees also enjoyed the party the next day. Dazzle Events transformed a warehouse on the client’s own site into a characterful setting, with a personal touch from the client.

Challenging tour and machine presentation

Phormium’s customers travelled to Lokeren mainly from the Netherlands to discover the company. No fewer than 130 people were shown around the production halls and the environmental noise did not make things any easier. Dazzle Events drew up a strict timing in advance, which was respected to the minute. By placing plenty of bollards and floor stickers and providing a colour on the name badges for each group, each guest knew where to go and the tour was kept on track. Tour sounds were provided to drown out the noise. Finally, the tour culminated in a warehouse where a new machine was introduced to the public.

‘The Challenge’

From warehouse to atmospheric party venue

Admittedly, a warehouse is not the most inviting location for a classy party. However, Dazzle Events decorated the space very attractively and cosily by covering the walls with black fabric. Since Phormium itself also specialises in textiles, they provided some eye-catching cloths with a disco look. It gave a special effect that was completely in line with the company’s look and feel.

The necessary ambient lighting, a food truck in the middle of the room and a live jazz band completed it all. After the tour, guests were offered snacks and drinks in the warehouse, after which the business manager gave a speech and unveiled the new machine with the necessary light and sound effects, while a curtain fell down theatrically. Then the gate to another room opened where a buffet full of Belgian specialities awaited guests.