40 years of Bostoen

CELEBRATION EVENT - JUBILEUM

The 40th birthday of the Drongen-based building company was celebrated with high class bells and whistles. Dazzle Events was approached to work its magic and turn this festive weekend in more than just a fond memory.

On the first day, Bostoen received 460 VIP guests at their headquarters in Drongen. The party locations were in fact three-fold: in a first area, a luxurious reception took place. A second space served as the location for the plenary sessions, including a panel discussion with politicians and a holographic visualisation of the future. The third area was reserved for the celebration dinner. A ‘keeper of keys’ accompanied the guests from one area to the next. Each time a door opened, you got a sense of entering into an entirely different world. This idea of opening new doors in fact was the main concept of the event.

Sunday was reserved for the workforce and their family. Dazzle Events turned two areas of the building into an atmospheric venue, with an Oklahoma style BBQ, totally in tune with the personnel, and plenty of acts for the kids. Those who wanted were even given the opportunity to take a helicopter flight over the house or flat purchased at Bostoen.

Youri Van Daele, Marketing Director at Bostoen: “I saw nothing but amazement on people’s faces, amongst ourselves and our guests. By no means was 40 years of Bostoen supposed to be an ordinary occasion, and it wasn’t. We kind of knew what we wanted, but Dazzle Events succeeded in throwing a fabulous party. The WOW effect was totally ubiquitous.

‘The Challenge’

Telling Bostoen’s story in an interesting way, which we did by using a revolutionary holographic projection and by incorporating all campaigns in an act.

Facts

Client event for 460 guests
Personnel event for 350 guests
Open Site Day 3150 guests
Entire Bostoen site spanning 60,000 m²
Pianist and live band
Walking dinner and family barbecue

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