Alides - 125 years of Group Maes


Being top of mind amongst clients, that’s what Alides aimed for at the occasion of their 125th jubilee. Thanks to a solid communication plan in the run-up to the jubilee event, clients relived the business’ history. To this end, Alides, part of Group Maes, engaged Dazzle Events. The event organiser proposed a rather unique idea: old-school View-Masters, which took invitees back into time.

“Never before have I received such unique event invitation. Well done for creativity and originality!”, claimed Daniel Termont, mayor of the City of Ghent, in his speech.

Thanks to this approach, Dazzle Events not only put the company in the spotlight, but also Alides’ identity as an investor, developer and real estate manager.

An impressive marquee complex was built to receive the 350 guests.

‘The Challenge’

Staying top of mind for one year amongst the guests, which was achieved thanks to a unique and creative invitation concept.


350 guests
4 different tents spanning 1012 m2
DJ accompanied by live saxophone
Walking dinner with show cooking

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