On 2 October, Dazzle Events organised a great event for BMW Peter Daeninck in Oudenaarde and Sint-Martens-Latem. The dealer’s baseline, ‘Beautiful Moments at BMW Peter Daeninck’, was brought to life at the Open Company Day. More than 1,450 consumers were introduced to the concessions. The brand’s 100th anniversary and 20 years of BMW Peter Daeninck provided an extra good opportunity to throw open the doors.

From the welcome to live entertainment and food trucks, Dazzle Events pushed the accelerator all the way to put on the show.

The visit started with a guided tour that explained the full operation of the concessions step by step: reception, workshop, bodywork and, of course, the gleaming showroom with the latest models. To underline innovation, the BMW i8 and BMW i3 were on hand and drones provided aerial entertainment. Visitors were surprised with a flash-mob of musical actors who performed acts about BMW and Daeninck.

The event clearly bore the signature of Dazzle Events: executing a strong concept precisely in order to achieve one smooth experience for the visitors.