Ice, ice baby!

Australian Homemade Ice - Franchisé day 2024

Superheroes in an urban setting

Ice, ice, baby! 🍦

We had a blast organizing an epic day for Australian Homemade Ice Cream / Fred’s – Belgian waffles & ice cream and their franchisees! From the bustling streets of Brussels to the cozy ambiance of Brasserie Surrealiste, here’s a snapshot of their yearly gathering! 🦘

We used The Dominican as our basecamp, where we ensured a seamless announcement of the new CEO. Our city game brought franchisees together, exploring Brussels and forging new bonds through fun challenges. To cap off the day, we hosted a cozy dinner at Brasserie Surrealiste.

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