Ice, ice baby!

Ice, ice, baby! 🍦

We had a blast organizing an epic day for Australian Homemade Ice Cream / Fred’s – Belgian waffles & ice cream and their franchisees! From the bustling streets of Brussels to the cozy ambiance of Brasserie Surrealiste, here’s a snapshot of their yearly gathering! 🦘

We used The Dominican as our basecamp, where we ensured a seamless announcement of the new CEO. Our city game brought franchisees together, exploring Brussels and forging new bonds through fun challenges. To cap off the day, we hosted a cozy dinner at Brasserie Surrealiste.